These food porn-y beauts were brought to life thanks to the talented Jessica Hische to remind latte lovers that Starbucks only crafts lattes one way — exactly the way you want it.
Communication Arts Award of Excellence
Gold in Print: Graphis Advertising Annual 2015
Third for Typography in Print: New York Festivals International Advertising Awards
We were tasked with reaching LBGTQ+ and POC communities with the message of quitting tobacco.
The tobacco industry does not care about the queer community, only their own bottom line. They have taken advantage of this vulnerable demographic and exploited that vulnerability in the name of higher profits. This campaign sets a stake in the ground, using bold imagery and language to call out the tobacco industry on this duplicity, letting the LGBTQ+ community know, in no uncertain terms: nicotine is not our ally.
From Black Friday through Cyber Monday, Zappos covered the adoption fee for the cat or dog of your choice. I created a brand identity for Pawlidayz that included logo, illustrations, patterns, web design and a box redesign.
I redesigned the box so customers could choose a team and share their pets on social media. The campaign had high engagement on Instagram.
Art Direction and Design
Lettering: Jessica Hische
Following the success of our work with Hische, we went on to create additional work for the Vanilla Macchiato, with art and type inspired by the swirling effects present in the drink.
Art Direction and Design
Lettering, copywriting and photography by me, Laura!
Galentine's Day, celebrated on February 13th, has become a beloved occasion for many, especially among women. Zappos took the opportunity to celebrate the holiday the best way ever: with shopping!
Puerto Rico has world-class beaches, dining and entertainment, but so do Puerto Rico’s more than 20 Caribbean competitors. At the same time, after facing the pandemic, earthquakes and Hurricane Maria, Puerto Rico was at the bottom of that consideration list as far as tourists were concerned.
We knew we needed something unique, authentic and ownable that would increase visitation and unite the people of Puerto Rico behind the message.
Our approach was simple. We decided to redefine travel by focusing on the people and culture instead of the place. While others settled on pretty pictures, we would bring something deeper. Puerto Ricans have a warm and welcoming spirit. Boricua is how they describe this spirit. They are Boricua. It’s a way of life. A state of mind. And the only way you can experience it is by visiting and interacting with the people. So, we introduced a word, a culture and a way of life.
Social campaign to promote Sperry's new line coming to Zappos.
